What is a data management platform (DMP)?

Target users according to their rich profiles including interests, behaviors, and demographics, and Identify them across multiple sites and applications.

Go beyond broad customer profiles, segment your audiences based on rich and granular data, and scale your campaigns by automatically finding similar audiences.

Share products, content, and ad creatives based on rich audience profiles, including data on what they have purchased, read, and acted on in the past.

Reach the same audience with a personalized campaign that “follows” them across multiple websites, publications, and devices (including mobile and desktop).

Control costs and boost ROI by finding your highest-performing audiences and campaigns at granular levels across multiple channels —including search and social.

Connect all of your customer and campaign data to discover new insights about your audience, and identify their core interests, needs, and likelihood of buying.

Make your customer and audience more robust and valuable to sell as second-party data to other companies, or to increase the value of your ad inventory.

The DMP integrates with platforms and other data sources including a website, application, CRM, or advertising and marketing platforms (or through uploading).

The DMP runs the data through a series of processes to clean it, normalize it, anonymize it, and overall make it usable as an aggregate.

The DMP organizes the data into categories and taxonomies, and then into different audiences and segments to make them ready for marketing campaigns.

The DMP connects with ad networks, advertising and marketing platforms, and other tools, and feeds them enriched customer and audience data for campaigns.

Finally, the DMP can help identify patterns within customer data, to create new audiences, enrich existing profiles and campaigns, and find look-alikes.